Because the alternative is unthinkable. We are passionate about coffee, and there is no better way of getting great tasting coffee than if you roast the beans yourself. Stale coffee should be a punishable crime. Check this out: coffee aficionado Kevin Knox in his book, Coffee Basics,states that, “90% of the coffee sold in the world is stale.” Isn’t that a shocking statistic? Right now you might be thinking, “My coffee doesn’t taste stale.” It would if you treated your taste buds to truly FRESH coffee. Freshly roasted coffee compared to old, stale coffee is like the velvety richness of homemade pasta to mediocre box pasta. Coffee is at its vibrant peak of flavor 24-48 hours after the beans are roasted and continues its vitality between 7-10 days. After that time it begins its slow road to staleness. 
Ask yourself this simple question: do you know how old the coffee you buy is? We challenge you to try and find out. Ask the clerk or counterperson where you buy your coffee the date it was roasted. Take careful note of the responses you get. It’s simple logic: the older the coffee, the staler it will taste. At BB, we are so committed to fresh coffee we made the decision early on in this business venture to not go the easy road of buying coffee from a vender, but to roast the beans ourselves on-site in small batches. And we put the date we roast on every bag! Though it is a lot more time and effort, we believe it is worth it. And once you taste this exceptional cup, you will too, and, like us, you’ll never go back to stale, boring coffee again.
Ask yourself this simple question: do you know how old the coffee you buy is? We challenge you to try and find out. Ask the clerk or counterperson where you buy your coffee the date it was roasted. Take careful note of the responses you get. It’s simple logic: the older the coffee, the staler it will taste. At BB, we are so committed to fresh coffee we made the decision early on in this business venture to not go the easy road of buying coffee from a vender, but to roast the beans ourselves on-site in small batches. And we put the date we roast on every bag! Though it is a lot more time and effort, we believe it is worth it. And once you taste this exceptional cup, you will too, and, like us, you’ll never go back to stale, boring coffee again.
But don’t take our word for it. We invite you—if you’re able—to drop in and visit us in our Ocean Grove location at 48 Main Ave. Pull up a stool and watch us passionately roast those darling little green beans from the four corners of the globe into those beautiful earthy brown beans that you’ll take home, grind and brew into a cup of heavenly coffee.
